Whether you want to grow your business across the world, across the UAE or just across the city, you need to be found by as many eligible potential clients as possible. This means putting your brand right in front of the people who are already looking for what you’ve got to offer. In the age of Web 2.0, this means being on top of search engine results pages (SERPs) – and the key to dominating SERPs is working with the best of the SEO companies.
Read on to find out more about SEO and why you should choose DUBAI SEO.
What is SEO?
SEO stands for search engine optimization. It is the process of making subtle changes and improvements to the structure and content of your site, as well as off-site factors, to ensure it can be ‘crawled’ (read) accurately and favorably by the search engines. When done correctly, the result is the site appearing at the top of search engine results for key search words and phrases that are relevant to what the business does or offers. For example, if a car hire business in Dubai did great SEO on their website, they’d appear at the top of search results when users type in ‘rent a car Dubai’.